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Financial Impact Analysis Is Now A Best Practice—But Most MSPs Aren’t Ready
Regulations like NIST CSF 2.0 and rising insurance standards now expect MSPs to provide financial justification for cybersecurity decisions.
That means your clients—and their compliance partners—are asking:
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“What’s the real financial risk if we don’t act?”
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“How does this tie to coverage?”
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“Where’s the ROI on this spend?”
The reality? Most MSPs aren’t doing this analysis—not because they don’t want to, but because:
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It’s complicated
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It’s time-consuming
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It's expensive
Until now, there’s been no simple, all-in-one way to deliver this—building it yourself can run an MSP about $15K per month in tools, talent, and time.
ThreatCaptain changes that.
Model risk, prove value, close deals—everything you need in one platform.
Built for MSP Sales in the Real World
ThreatCaptain bridges cyber risk and financial risk
🧊 BDR Prospecting
• Use breach simulations and ROI stories to get in the door
• Send business-ready messaging that speaks to financial risk
💼 AE Deal Closing
• Justify security budgets with breach data + ROI calculators
• Handle objections with insurance alignment and business value
🔁 Customer Success Renewals
• QBRs that show results, not just tasks
• Unlock upsell opportunities with clear roadmaps
🧑✈️ Owner-Led Sales
• Equip yourself with the compliance, content, and narrative to lead high-level conversations confidently
Real numbers
Breach cost simulations your clients can’t ignore.
A clear message
Sales-ready stories that connect risk to business value.
Compliance-ready framing
Built-in support for frameworks like NIST CSF 2.0.
So clients don’t just understand the risk—they say yes to solving it.
Everything You Need, Ready to Use
Cyber Risk Simulator
Quantify breach impact in dollars
Insurance Health Score
Align clients with real-world underwriting requirements
Security ROI Planner
Show what spend protects—and what it unlocks
AnchorPoint Storytelling Toolkit
QBRs, proposals, scripts, and reports tailored to each buyer
Threat Academy
Microlearning to help your whole team speak “CFO”
AI-Powered Reports
Beautiful, branded content generated in minutes
All the financial clarity, insurance readiness, and sales enablement—without the hassle of building it yourself.
$1,500/mo and ThreatCaptain Pays for Itself
$5K-$15K+
Additional MRR
In new security
revenue from upsells and compliance packages
3-4 Hours
Time Saved
QBR prep cut from 3-4 hours to 20 minutes
63%
Higher Close rate
Financial Storytelling eliminates CFO objections
28%
Larger Deals
Selling Cyber Security as an investment drives bigger budgets
Anchored in Success:
What They're Saying
ThreatCaptain has mastered this 'secret sauce' by analyzing known threat intelligence... and extrapolating the impacts based upon customer-specific data. Translating cyber risks into financial terms that the C-Suite can get their arms around!
Wade R. - CEO
CISO-ToGo
Threat Captain helps us clearly communicate the financial risks of a breach, prioritize security investments, and align IT teams with leadership by focusing on business outcomes. It strengthens our value proposition and positions us as trusted advisors in a world where cyber threats are constantly evolving.
George A. - CEO
Captivate Technologies Solution
ThreatCaptain elevates the discussion from talking about tools
to the benefits that can be received by a customer. There are
lots of tools in the MSP space; ThreatCaptain elicits the risks
and the biggest challenges.
Greg B - CISO of Novus Insight
Our Captains
At ThreatCaptain, we’re a small but mighty team committed to making cybersecurity work for MSPs. We build with integrity, creating tools backed by data you can trust - because real security starts with real solutions.
We’re not just another vendor - we’re here to support MSPs with tools that actually make a difference. Meet the crew behind the mission.
Cofounder / Captain of Insights
Adam Anderson
Adam is a four-time cybersecurity founder with deep experience helping MSPs translate technical risk into business value. He leads ThreatCaptain’s strategy and product vision, bringing together cyber, finance, and sales to help MSPs win trust with executive buyers.
Cofounder / Captain of Revenue
Brad Powell
Brad has built and led high-performing sales organizations in the MSP and cybersecurity space. At ThreatCaptain, he works directly with partners to help them land bigger deals, improve close rates, and differentiate through financial storytelling.
Product Director / Captain of Experience
Cathy Rueda
Cathy is a product leader who turns complexity into clarity. She’s responsible for the design and user experience behind ThreatCaptain’s tools—making them not only powerful, but easy for MSPs to use and easy for clients to understand.
Director of Customer Success
Kerry Anderson
Kerry brings operational discipline and service design expertise to every part of the MSP journey. She’s built the backbone of ThreatCaptain’s delivery system—ensuring fast onboarding, clear reporting, and consistent value for every MSP and their clients.
Chief of Staff
Scott Pfeiffer
Scott is a senior operations leader with a background in scaling early-stage companies. He keeps ThreatCaptain aligned and accountable across product, customer success, and growth—so MSPs get fast answers, focused solutions, and no fluff.