Sales enablement isn't just for enterprise tech giants. For MSPs, it's the missing framework that turns unpredictable, founder-led selling into a scalable revenue engine.

This article breaks down a practical, no-fluff approach to building a sales enablement system that will:

• Shorten your sales cycle and improve close rates.

• Empower your entire team (even techs) to sell confidently.

• Help you grow beyond referrals and finally scale your sales process.

With AI-powered phishing and lightning-fast attacks, the human element is your most vulnerable asset. Traditional, compliance-based training is no longer enough to combat threats that rely on psychological manipulation.

This article breaks down:

• The new wave of human-centric threats targeting SMBs.

• Why a psychology-driven approach to security awareness is critical.

• The tangible ROI of training that actually sticks.

What if your next discovery call didn’t just uncover pain points, but exposed a $250,000 risk your prospect didn’t even know they had?

In this post, ThreatCaptain co-founder Captain Brad breaks down:

• Why the old-school MSP sales pitch is failing.

• How to shift from technical questions to dollar-driven discovery.

• The framework for leading "CFO-grade" conversations that win bigger deals.

What if a single shift in your sales process could not only elevate your client relationships but also land you an $80,000 win? For many MSPs, this seems out of reach. But for Novus Insight, it became a reality.

This is the story of how they transformed their client conversations using a new, financially-focused approach, and the key results they achieved.