Cybersecurity headlines often feel like a swinging pendulum—one week there’s cause for optimism, the next week another crisis hits the news. In 2025, that pendulum is swinging in fascinating ways. The global average cost of a data breach has declined for the first time in five years (IBM reports it fell from $4.88M in 2024 to $4.44M this year). At first glance, that seems like good news. But step closer and the picture gets more complicated: in the United States, breach costs hit an all-time high of $10.22M—over twice the global average.

So, are we safer and just paying more for the breaches that do happen?

Understanding the Components of the Cost of a Data Breach

For Managed Service Providers (MSPs), articulating the true financial impact of a data breach is crucial for your clients. A cyber incident doesn't just "cost money"; it involves a cascade of specific expenses that can severely impact a business. Knowing these components helps you prepare clients for the reality of cyber risk and prioritize their defenses effectively.

Learn to articulate the precise financial consequences of cyber incidents on all 3 major financial statements, empowering your MSP to transform IT conversations into strategic financial discussions.

Sales enablement isn't just for enterprise tech giants. For MSPs, it's the missing framework that turns unpredictable, founder-led selling into a scalable revenue engine.

This article breaks down a practical, no-fluff approach to building a sales enablement system that will:

• Shorten your sales cycle and improve close rates.

• Empower your entire team (even techs) to sell confidently.

• Help you grow beyond referrals and finally scale your sales process.