1. The Challenge: Moving From Tech-Talk to Business Value

Like many established MSPs, Novus Insight wanted to enhance their client engagements, especially within their vCIO program. They were delivering excellent technical service, but struggled to consistently communicate the business value and financial risk associated with cybersecurity. Their goal was to move beyond being seen as a cost center and become a true strategic advisor to their clients.

2. The Solution: Leading with Cyber Financial Impact Analysis (CFIA)

Novus Insight integrated ThreatCaptain's CFIA platform directly into their sales and client review process. This empowered their team to stop leading with technical audits and start having data-driven conversations about the financial impact of cyber risk.

Using ThreatCaptain, they could now:

• Quantify potential breach costs and compliance gaps in clear dollar terms.

• Align security controls directly with cyber insurance requirements.

• Demonstrate the tangible ROI of cybersecurity investments.

3. The Results: A Transformative, High-Revenue Win

By shifting the conversation from tools to business impact, Novus Insight was able to immediately demonstrate a higher level of strategic value. The results from a single client engagement were transformative:

• Secured over $80,000 in new professional services revenue.

• Elevated their vCIO program by successfully framing IT as a business growth asset.

• Gained undeniable client trust with clear, data-backed risk insights.

The success has been so encouraging that Novus Insight now plans to deepen ThreatCaptain’s integration into their managed services, particularly for risk reassessments in mergers and acquisitions.

"ThreatCaptain shifts conversations from tools to real business impact." — Greg Bugbee, CISSP, Novus Insight

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